The purpose of this study is to demonstrate the structural relationship between service quality of winter season training sites, satisfaction, training commitment and loyalty. In addition, this study presents implications for service development, operation plans, and strategies in attracting and operating winter training by local governments. To achieve the purpose of this study, a total of 380 samples were distributed to participants of Winter Season Training and 354 samples (93.1%) were used for final analysis, excluding 26 samples that were less reliable due to unfaithful. Frequency analysis, confirmatory factor analysis, reliability analysis, and correlation analysis were performed using SPSS 26.0 and structural equation model analysis was performed using AMOS 26.0, First, facilities, services, and surrounding facilities among the service quality of winter training sites were found to have a statistically significant positive (+) effect on athlete satisfaction, but accessibility and programs did not affect athlete satisfaction. Second, it was found that athlete satisfaction, training commitment, and loyalty of the training site were positive (+), which had a significant effect. Third, the relationship between training commitment and loyalty was found to have a positive (+) effect. In other words, the satisfaction of the training site through the service quality of the winter training site stimulates participants to immerse themselves in training, which can lead to long-term participation by increasing the loyalty of the participants.