In this study, a total of 391 local residents over the age of 19 living in Gangneung, Gangwon-do as of 2020 were used for the analysis because the cultural tendency of the local residents of Gangneung Danoje was investigated on the regional image and regional development. For data processing, factor analysis, frequency analysis, correlation analysis and multiple regression analysis were performed using SPSS 26.0 version for Windows. Based on this, the following conclusions were drawn. First, it was found that the cultural disposition of the local residents of Gangneung Danoje affects the local image. Second, it was found that the cultural disposition of the local residents of Gangneung Danoje affects regional development. Third, it was found that the local image of the local residents of Gangneung Danoje affects regional development. Based on the above results, we would like to suggest the following research questions to be considered in the follow-up study. First, since there is a limit to generalizing the Gangneung Dano Festival only to the residents of Gangneung, Gangwon-do, a comprehensive study should be conducted with residents of the entire Gangwon-do as a follow-up study. Second, it is necessary to present various results, such as comparison between Gangneung Danoje local residents and other local festivals, through a comprehensive study. Third, it is necessary to further subdivide cultural tendencies, regional images, and types of regional development into practical factors.